Olive Rae Events & Design, LLC
Olive Rae Events and Design, LLC’s previous logo
The Story Behind Olive Rae Events
Olive Rae Events and Design, LLC, founded by Emma Schuler in October 2023, is a budding event planning company that specializes in day-of-event services. While day-of coordination is the company’s bread and butter, Emma has ambitious plans to expand Olive Rae into a full-service event planning business, with long-term goals of offering decor rentals and even owning a wedding venue. The company’s brand needed to reflect Emma’s vision of being a trusted, fun, and approachable event planner who can bring a personalized touch to every wedding or event.
Vision and Goals
Emma’s vision for Olive Rae is clear: she wants to be the go-to planner who feels like “your person”—someone who’s not just professional and reliable but also fun and approachable. Her brand needed to capture this essence while standing out in a market filled with competeing full-service planning firms.
Bringing the Brand to Life
Working with Emma to bring Olive Rae’s brand to life was a joyful experience, filled with creativity and collaboration. Emma’s excitement for her business was contagious, and it was important to translate that energy into a brand that truly reflected who she is and what Olive Rae stands for.
Designing the Visual Identity
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Hand-Drawn Icons with Heart: To highlight Emma’s personal connection to every event she plans, we incorporated hand-drawn elements that add warmth and personality to the brand. The olive branch symbolizes peace—echoing the peace of mind Emma provides her clients—while the bow adds a playful, celebratory touch, reminiscent of the joy she brings to each event. It also is meant to symbolize how aesthetically every event is tied together when using Emma’s services.
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Typography That Speaks: We chose a combination of elegant serif fonts and handwritten accents. The serif fonts convey the timeless elegance that Emma’s events exude, while the handwritten elements add that personal, fun flair that makes Olive Rae so special.
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A Color Palette of Romance: We selected a color palette that feels both romantic and sophisticated, with beautiful blues and elegant platinum shades. These colors not only align with traditional wedding aesthetics but also give Olive Rae its own unique and memorable identity.
Overcoming Challenges Together
One of the key challenges was making sure Olive Rae’s brand didn’t overshadow the weddings it helps create. By balancing elegance with playful, personal touches, we crafted a brand that enhances the beauty of each event, rather than competing with it.
Emma also wanted Olive Rae to stand out from luxury competitors. By focusing on her personal involvement and the joy she brings to her work, we created a brand that is not only elegant but also deeply personal and approachable—qualities that set Olive Rae apart.
The Joy of Success
The final brand design for Olive Rae Events and Design, LLC, is more than just a logo or a color palette—it’s a celebration of Emma’s passion, creativity, and vision. The brand captures the heart of Olive Rae, making it a beacon for couples who want their big day to be as special and unique as they are.
As Olive Rae grows, this brand will be there every step of the way, supporting Emma’s short-term goals of automation and marketing, and paving the way for her dreams of decor rentals and a wedding venue.
Creating this brand with Emma was a true celebration of what Olive Rae stands for: love, joy, and the beauty of bringing people together. Together, we’ve built a brand that not only reflects Emma’s vision but also sets Olive Rae on a path to success, with a bright future ahead.
