Diana Golden Nutrition
Client Overview
Diana Golden is a registered dietitian and nutrition expert passionate about empowering individuals to achieve their health goals through personalized nutrition guidance. Her approach combines evidence-based strategies with a supportive, holistic perspective to help clients cultivate healthier lifestyles.
Project Scope
Diana Golden Nutrition sought a cohesive brand identity and website that would reflect her expertise and approachable personality, effectively connecting with her target audience. The primary goal was to create a professional yet inviting online presence that would engage potential clients and position Diana as a trusted expert in her field.
Challenges
- Establish a brand identity that balances professionalism with a warm, approachable feel.
- Design a responsive, user-friendly website that effectively communicates Diana’s services, expertise, and personality.
- Create an easy-to-navigate platform that encourages client engagement and drives bookings.

Solutions
1. Branding
The brand design needed to reflect Diana’s approachable, empowering, and knowledgeable approach to nutrition. I developed a brand identity that combined clean, modern typography with a calming color palette inspired by natural tones, symbolizing health and vitality. Soft greens and warm neutrals were used to create a sense of calm and balance, aligning with Diana’s philosophy of holistic well-being.
2. Website Design
The website was designed with a focus on user experience, incorporating intuitive navigation, engaging content, and a welcoming layout. Key features include:
- Clean, Modern Layout: A simple, streamlined design that allows Diana’s expertise to shine while ensuring information is easy to find and understand.
- Responsive Design: The site is fully responsive, ensuring a seamless experience across all devices, from desktops to mobile phones.
- Clear Call-to-Actions: Strategically placed call-to-action buttons guide users toward booking consultations and exploring services, enhancing conversion rates.
- Content Integration: The website features an integrated blog and resources section, allowing Diana to share valuable nutrition insights and connect with her audience on a deeper level.
Results
The new branding and website have successfully positioned Diana Golden Nutrition as a credible and approachable expert in the field of dietetics. The cohesive design resonates with her target audience, providing a professional yet warm online presence that supports client engagement and business growth.
Client Feedback
Diana was thrilled with the outcome, noting that the brand and website perfectly encapsulate her vision and allow her to connect more effectively with her audience. The professional yet friendly look and feel align seamlessly with her approach to nutrition, enabling her to stand out in a competitive market.


